Delivery in the Age of Commercial Food Suppliers

Delivery options are used more widely today than ever before. The ease of having something delivered to your doorstep is topped only by the access and simplicity of app on your phone that allows you to do so. With pioneer commercial food suppliers in the industry such as Amazon and uber eats, there is a great deal of potential in a business providing delivery services to its customers. A 2018 survey shows that since December 2015 there has been a 39% increase in the use of delivery service and this number has only increased since. There has been a whopping 1 billion spent on Delivery services in the past year alone. It is no surprise that delivery service is an opportunity and a competitive edge that any and every catering food supplier in the UK can exploit.

Time Saving

More and more people nowadays would resort to food delivery service. This is because more and more people have packed schedules and anything that can save them from 15 minutes to an hour is a good investment. Apps provide an on-the-go ease of service. You can deliver what you need using your phone, tablet, desktop and even your smart watch or tv. An interesting marketing strategy applied by Domino's targets cars i.e people can get order food while in traffic. This shows that a strategy targeted at saving time is bound to be received well by customers.

Technology

To take it a step further, more and more businesses are opening dark kitchens which is a term given to virtual kitchens or food chains that entertain delivery and take away only. These types of restaurants can cater to many customers and require a business to delve into technology and become innovative. Nowadays, a business must invest in technology and creating multi-functional apps can attract even more customers by providing them all the information and options in one concise app. The more you can use technology to create ease in the lives of customers, the more they have an incentive to continue using the app.

Habits

More and more people have experienced a change in their lunch eating habits. There is an avid shortage of time which leads to people taking shorter lunch breaks or no lunch breaks at all. Instead, there is a greater tendency of taking snack breaks and this influences delivery services. Similarly, there is an increase in delivery visits to work locations which can pose an opportunity for many businesses.

How can Commercial Food Suppliers benefit?

Identifying the changing needs of your customers is key to the success of any business. Technology can optimize the running functions of an organization and create more efficiency. Getting your loyal customers on board to use your delivery service app can be challenging, but there is nothing a discount code cannot speed up. An app can also create a database of your customers which can be beneficial to future marketing strategies. Delivery services can be outsourced as well. The end game is ensuring that your customers don’t go looking elsewhere for an alternative.