2020 Packaging Trends that wholesale food and drink suppliers want you to know about

2020 marks the beginning of a revolution in the packaging requirements and standards that brands follow. The consumers are a lot more informed right now than they’ve ever been before. Brand is looking to create a balance between functionality and creative design of its packaging. 

Here are a few innovative ways of reinventing the packaging that aligns perfectly with your brand’s identity and ensures that customers remember your brand and product. 

Innovation in the product and packaging 

In the past, there’s been a general association of innovation in the packaging of products that conveys to the customers that there has been some sort of variation and improvement in the product as well. This is not always the case. Potato chips are usually re-packaged and sold with a new label but they often all the taste the same. Packaging in 2020 is focused on creating authentic changes and reinventing the product first and packaging second.

Simplicity 

Clean and simple designs are more popular among consumers as opposed to flashy and bright packaging which were very popular once. The design should now overpower the nutritional benefits, ingredients which the customers are a lot more interested in reading. Highlighting certification is a lot more important than making bold claims which don’t work so well in grabbing the attention of customers. 

This shift in design perceptions is associated with the minimalist approach that more and more businesses are taking towards their brand’s personality. Minimalist designs are also great at attracting modern customers because they prefer authenticity. Another thing that wholesale food and drink suppliers witness is that minimalist designs inspire the customers to pick a product up from among crowded shelves of louder designs.  

The Plastic Problem 

Studies show that by 2050 the oceans will contain more plastic than fish. The terrifying statistics about plastic consumption and the growth of landfills and dumping sites bring restaurant businesses to face to face with a reality that the biggest contributor to this epidemic is the food industry and its evil and irresponsible practices.  

It is beyond discussion and debate at this point that plastic packaging must stop. Consumers at large are refusing to buy products they love simply because they are packaged in single-use plastics. At this point, it is the surest way to beat your competition in the industry to provide customers with biodegradable and environmentally friendly packaged products, it is also a great way to keep your brand socially relevant.  

E-commerce Channels

Wholesale food distributors in the UK focus a lot of e-commerce and their social media PR strategies. More and more businesses are building their e-commerce channels to design packaging for their products. It is the age of browsing products description online before purchasing them, so businesses need to design their products in a way that they look appealing online as well as in real life. E-commerce allows for businesses to explore the variety of shipping components that are available to business operating online.